LinkedIn

LinkedIn

Linkedin is the place to be found- yet you don’t want to advertise “unemployed” or “looking” or “available” anywhere in your tagline or summary.  It is kind of like saying “Single”.  Sure you might be single, but the fact that you are advertising it, tells me that you don’t want to be single and that you are looking for a match.  How do I respond to that?  Am I looking for a mate?  Do I know anyone who can be a match?  Do I have what you are looking for?  It is the same thing with advertising that you are “unemployed”.  Sure it is good for people who know you– to know that—but you don’t need to advertise it to the world.  Think about how you want to brand yourself, and call yourself that what you want to be.  If you are doing side jobs until you get the “real” gig—use Facebook or Instagram to advertise those services.  Putting up a “handy man” or “dog walker” is not going to entice an employer to take you seriously for a marketing director position.    Some people say Linkedin is your visual resume—and others say absolutely not.  My take is that it should demonstrate a few things—where you have worked, who you know, what others say about you-and what groups or organizations are of interest to you.  Like dating—Linkedin should “attract” not “chase” so stop selling and start enticing.